First of all, I should start off by saying that Lamborghini is one of the most prosperous brands in the « sports cars » world. They sell A LOT of cars (3457 units in 2016). I don’t think I’d be wrong in saying the Gallardo is without a doubt the most-sold sports car in the world. One would think: how is it possible that a smaller company like McLaren, that hadn’t built anything since 1992 and the legendary McLaren F1, a company that seemed mainly focused on Formula One in the past 10 years, has sold almost as many cars as the raging bull from Sant’Agatha (in a very closed and selective market)?
Well my explanation is quite simple. Ever since the McLaren MP4-12C, only six years ago, the company has had a completely new strategy: they want to build more and more cars, with apparently one new model each year. The heritage of the McLaren F1 helped a lot with brand aura and recognition among potential owners, making the sales easier. Their come-back in the « supercar » world with the McLaren P1 was a success, being part of the « holy trinity ». Having not one but at least TWO flagship cars (F1 & P1) helps sell cars. They seem to want to limit production to 4000 vehicles every year, which remains a lot, but less than Ferrari’s plans (hoping 8K cars a year, which I find simply « too much »).
Catching up with the likes of Lambo that fast is an achievement in itself, and McLaren should be praised for it. But having that many different models, I personnally find that absolutely insane, and it will create a huge confusion in the range (if that’s not already the case). 12C, 650s, 675LT, 540C… I’m already very confused.
McLaren sold more car than Lambo in 2016