Lamborghini Centenario LP770-4
It almost looks like a tradition now. During the Geneva Motor Show, the brand from Sant’Agatha Bolognese reveals a brand new, super exclusive model. Ever since I started going to Geneva, I’ve seen the unveiling of the unique fierce Lamborghini Aventador J in 2012, as well as the ultra-agressive Lamborghini Veneno in 2013. To me, and that’s how I sort of explain it, those cars represent a very interesting strategy from Lamborghini. They’re creating high-end cars for a very select happy few, which indirectly grows demand and interest. I mean, if you’re a customer who can afford one of those extra-limited units but haven’t been lucky enough to get your hands on one of those in the past, believe me, you’d want to be part of the next big thing ASAP. My little theory sort of explains why there was only ONE Aventador J, then THREE Veneno coupés (later 9 roadsters) and now… the world will discover the LAMBORGHINI CENTENARIO LP770-4.
The year 2016 marks Ferrucio Lamborghini’s 100th birthday (which explains the name of the car). And for over 100 years, the italian company has suceeded in its endeavour: being Ferrari’s nemesis. I do think this is indeed a cause to celebrate, as well as obviously paying tribute to the founder & his vision.
We hear a bunch of things regarding the numbers to be built (take that my little theory up there into consideration when reading this part!). Some say 100 units will be built (though I personnally find that a bit too excessive). Other sources mention 20 coupés and 20 roadsters, which sounds more logical. Either way, they’ve ALL been sold already, so don’t even bother trying to buy one. Well, that’s if the 2,2 million € price tag doesn’t bother you one bit, that is. We seem to be more or less in the same price range as the Bugatti Chiron, which brings up an interesting question as well: are limited-editions worth *that* much? As far as specs and performance goes, as the name of the car suggests, it has 770 bhp, which is 30 more than the Aventador SV. You would expect at least this much from a limited-edition car celebrating the myth behind the brand.
But anyways, no matter the price, no matter how many will be built (though it has a fair importance for car guys like us, we like to know those kind of facts): I’m fairly certain Lamborghini will amaze us. We don’t know for certain how the car looks right about now, we can only guess and wonder. But I wouldn’t trust too much the 3D renderings we’ve been seeing all over the internet since mid-February. Or maybe I simply hope they are far from real thing. Or seeing it in person will broaden my views! Either way, can’t wait for the Lamborghini Centenario!