New Lamborghini CEO = Stefano Domenicali !
Stefano Domenicali is set out to offecially become the new CEO of Automobili Lamborghini on March 15th, at the end of the 2016 Geneva Motor Show. And trust me, being the new Lamborghini CEO is not an easy task! I knew the current Lamborghini CEO, Stephan Winklemann, was bound to leave the company sometime this year. But I don’t know about you, but his replacement comes like a bit of a shock news to me! And there is only ONE reason that I might be surprised by this new move.
The 50-year old italian Stefano Domenicali has made a name for himself, and I have no doubt that he has what it takes to masterfully be the new CEO. But what surprises me is he has been working for Ferrari since 1991. That means he’s been at Ferrari for 26 years, give or take. He quitted his job as head of Scuderia Ferrari (the F1 team) after a few disappointing F1 Grand Prix, and after staying on the down low for quite some time, he decides to make a move to Ferrari’s italian nemesis, Lamborghini. Don’t get me wrong, I don’t have anything against that. The man is pretty much free to do whatever the hell he wants, whenever he wants. But it IS fun & odd, considering the historic rivalry between the two brands, that began with Feruccio & Enzo’s feud back in the days. Also, the timing isn’t the best I guess, with Lamborghini revealing their CENTENARIO, to pay tribute to Feruccio.
Stephan Winklemann, the one who is to be « replaced », was CEO of Lamborghini for more than 10 years. When he was in charge, productivity and sales both increased. It is under the Winklemann era that cars such as the Aventador were born, and the most famed Gallardo. But don’t forget all the « special editions ». He’s the man who gave the green light for the Aventador J, Veneno and now, the Lamborghini CENTENARIO. He is also the man who pushed the URUS program, that Domenicali will have to execute. Though I know I will miss the very classy Stephan Winklemann: I always had a fascination for him for some reason, probably because of his incredibly custom-tailored suits. The man knew how to dress & make the brand scream « HIGH LUXURY », that’s for sure. He will be now be directing the head of Audi’s Quattro division.
At the 2016 Geneva Motor Show, Stephan Winkelmann officially crowned Stefano Domenicali as his successor. As you can see in this shot I took down there! It was a very emotional moment, as far as I’m concerned. I will miss Stephan dearly, for he masterfully developped Lamborghini and was such a class act!
As for myself, I wish all the best to both! New Lamborghini CEO is not an easy job!
Especially after Stephan