The Lamborghini name is a synonim of rebellion, as far as I’m concerned. Just like with Ferrari, I will try to give you a very small yet complete review of the italian brand, often portrayed as Ferrari’s nemesis. If you want to know more and get really into the details, I suggest you further your research and check-out books and specialized websites/sources!
The whole story started back in 1951. Ferruccio Lamborghini was an industrial businessman that owned a very prosperous tractor company. As any sucessful and passionate man would do, he bought a few sports cars from the day, including a few Ferrari and Maserati. The story goes that unsatisfied with his cars that kept having mechanical problems, and seeing how Enzo Ferrari “il commendatore” didn’t seem to care much and looked down on him, Ferruccio decided to respond in the best possible way: by creating his OWN car company.
Thus in 1963 Automobili Lamborghini was founded, and its headquarters are located in Sant’Agatha Bolognese. And thus began one of the most well-known automobile rivalry in the world. One of the most particular things about the brand is how it names its models: all cars are named after fierce raging bulls. The wink at the tauromachy and “spanish corrida” world is very high. I find that absolutely cool (though I’m not a fan of corridas and disapprove of it): naming a car after a ferocious bull that earned its name with a good fight.
That being said, this rivalry is purely geographical and to fuel our passion, if you ask me. Lambo never attacked Ferrari on its turf (aka the racing grounds) and never had a history in mechanical sports (which is something that is often said they lack). That being said, they “merely” took a big chunk of the luxury sports car market (which kind of pissed-off the firm from Maranello, which is totally understandable). Back in 1971 the firm sold its tractor assets to ONLY work on cars. In 1998, there was a big change: the company was bought by the Volkswagen group, a german giant that owns several other brands (including Audi).
The story of the italian car-maker took a whole other dimension when the Lamborghini Miura came out, in 1966 (Lambo did a 50th anniversary Miura Tour in 2016). The Lamborghini Miura is said to be THE first “supercar” of the golden era, and recognized as such. To this day, it remains an icon, and represents all of the avant-garde design & skills of the former tractor builder. Automobili Lamborghini also were the ones behind the GALLARDO, one of the most-selled sports cars in the world (with over 13000 units) with the longest production run (over 10 years). The Gallardo is a symbol of the health of the brand. Many other iconic models came out of the factory of Sant’Agatha Bolognese: the Gallardo, the Murciélago, the Aventador.
Nowadays owning a Lamborghini is a whole way of life. It’s hard to tell why some owners prefer the raging bull to the prancing horse. It might just be a preference thing after all, it’s all subjective and to each their own (also, it’s not unheard of people owning cars from both brands – best of both worlds, right?). Though I’ve heard stories of a completely different atmosphere, less selective, less elitist, more welcoming. It’s like that famous quote from Frank Sinatra (but did he *really* say that?): “You buy a Ferrari when you want to be somebody. You buy a Lamborghini when you are somebody”.
It seems like nowadays Lamborghini is in a whole other dimension and has a very interesting business plan. They seem to be into making limited-edition models, more and more. For me it all started with the Aventador Jota, a unique model. Then came the Veneno & the Veneno roadster, the Egoista, the Centenario… and I’m fairly certain we’ll have more and more. Exclusive cars like this are usually ALL sold very quickly, before even the general public knows about it. Which shows how well the brand is doing, and how high the interest is.